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ROI of Resident Experience (1)

 

Waterleigh Events

 

Halston Waterleigh is transforming community satisfaction into leasing momentum, retention, and NOI growth.


Resident retention is more than an operational metric. At Ashcroft, we invest in teams, technology, and strategies that increase the lifetime value of each lease. Halston Waterleigh is proof that a thoughtful, localized retention strategy can generate both community loyalty and measurable investor upside. 

 

Waterleigh Events (1)

 

The Elevated Resident Experience at Halston Waterleigh

On-Site Resident Events

Our team curates at least two resident events per month, supported by weekly food trucks and lifestyle-driven programming. 

Local, Bilingual Team Members

Our bilingual (Portuguese-speaking) staff has forged strong ties with the Brazilian-American population in the submarket.

Text Message Program

This tool allows staff to respond to maintenance requests and send reminders to residents in real-time in their native language.

Courtesy Officer Program

Providing an on-site sheriff is a low-cost, high-impact program that improves safety perceptions and strengthens community trust.

217 - 221 (1200 x 600 px) (3)

 

Efficiency at Scale: Strategic Expansion

Ashcroft recently acquired the neighboring asset—formerly Ascend Waterleigh Club—in an institutional joint venture.

This expansion unlocks meaningful operational synergies, including shared staffing, vendors, and resident amenity access.

These efficiencies translate into enhanced margins and greater net-operating-income potential across both properties.

These aren’t just perks—they’re part of a system designed to build community trust and drive long-term value for investors through stronger retention.
The Results?
Waterleigh Stats (4)

The Onsite Advantage You Won't Find in the Underwriting

Below you’ll hear from Halston Waterleigh's property manager about how her team creates a high-retention, hospitality-driven community that drives real performance. Then, meet one of our residents and hear why they chose to stay—and what makes Waterleigh feel like more than just an apartment.

 

 

We’re Excited to Help You Explore Halston Waterleigh
 
To gain access to the full investment details, please complete the form below. This will help us understand your investment goals and provide you with the most relevant information. Secure your spot in this exclusive offering today.

The information contained herein is neither an offer to sell nor a solicitation to buy, nor a solicitation of such purchases or sales of any of the securities discussed.  The form below allows you to request offering materials and obtain answers to any questions you may have.  The offering is available only to Accredited Investors.   
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