On-Site Resident Events
Our team curates at least two resident events per month, supported by weekly food trucks and lifestyle-driven programming.
Resident retention is more than an operational metric. At Ashcroft, we invest in teams, technology, and strategies that increase the lifetime value of each lease. Halston Waterleigh is proof that a thoughtful, localized retention strategy can generate both community loyalty and measurable investor upside.
Our team curates at least two resident events per month, supported by weekly food trucks and lifestyle-driven programming.
Our bilingual (Portuguese-speaking) staff has forged strong ties with the Brazilian-American population in the submarket.
This tool allows staff to respond to maintenance requests and send reminders to residents in real-time in their native language.
Providing an on-site sheriff is a low-cost, high-impact program that improves safety perceptions and strengthens community trust.
Ashcroft recently acquired the neighboring asset—formerly Ascend Waterleigh Club—in an institutional joint venture.
This expansion unlocks meaningful operational synergies, including shared staffing, vendors, and resident amenity access.
These efficiencies translate into enhanced margins and greater net-operating-income potential across both properties.
Below you’ll hear from Halston Waterleigh's property manager about how her team creates a high-retention, hospitality-driven community that drives real performance. Then, meet one of our residents and hear why they chose to stay—and what makes Waterleigh feel like more than just an apartment.
Ashcroft Capital is a vertically integrated multifamily investment firm comprised of industry-leading executives. The firm applies institutional policies and procedures while remaining entrepreneurial and implementing innovative solutions to each asset it acquires. We are driven by a focused mission to improve the quality of life for the residents at each community in our portfolio. Though Ashcroft is first and foremost focused on capital preservation, this approach has resulted in several outsized, full-cycle investor returns.
461 5th Ave
16th Floor
New York, NY 10017
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